すすむブランドのロゴです。
下の3本線は湖面に映る日の出のイメージを表し、「目覚め」、「閃き」、「始まり」、「開拓」等の意味を込めています。

This is the Susumu brand logo.
The three lines at the bottom represent the image of a sunrise reflected on the surface of a lake, and have meanings such as "awakening," "inspiration," "beginning," and "development."