Flexible dressmaker measuring tapes end up in a tangle if you don't have a way to store them. Here's my solution.

Wind the tape into the spool, easy to wind up, easy to pull out the length of tape you need.

The attached STL files are for a 150cm x 19.5mm x 0.4mm tape. The attached Fusion 360 model is parametric, select Modify → Change parameters in Fusion 360 to set alternate tape sizes or tolerances.

Printing:

• No supports required.
• Recommend 4 walls for the cap (for strength of the shaft).
• Print with the flat outside face down (both parts).

I printed in PLA and haven't had any issues.